Built from
frustration.
This is not a corporate origin story. This is the honest account of a problem we couldn't ignore, a gap nobody was filling, and a decision to build something better.
- 01. The Hook
- 02. The Journey
The Hook
We spent six months trying to find a daily nutrition product we would actually recommend to someone we cared about. We could not find one. Either the science was inadequate, or the ingredients were compromised, or the price was inaccessible, or it was designed for a Western diet and simply repacked for India.
The food system was failing people who were trying to do the right thing.
"We decided the only option was to build it ourselves."
The Journey So Far
What we have built before we built anything physical. Most companies build first and think about science second. We spent months thinking about the science before building anything.
Problem Analysis & Nutritional Research
Systematically analyzed ICMR, NFHS-5, and WHO India datasets. Mapped exact deficiency profiles across urban demographic segments. Built the scientific evidence base that defines the problem our products solve.
Theoretical Formulation Design
Designed complete evidence-based formulations for 3 functional beverages and 1 nutrition bar. Every ingredient selected from peer-reviewed literature. Every dose set at clinically relevant thresholds — not label decoration doses.
TBI Incubation at ACE, Hosur
Accepted by the Technology Business Incubator at Adhiyamaan College of Engineering, Hosur. Currently establishing lab access, sourcing ingredient suppliers, and laying the operational groundwork for prototype development.
Prototype Development
Lab-scale formulation batches will be developed at the TBI facility. This is where the theoretical formulations meet real ingredients, real equipment, and real taste. Multiple iterations expected per product.
Testing, Validation & Clinical Study
Sensory evaluation, shelf-life studies, FSSAI compliance testing, and a planned 135-participant, 8-week clinical validation study — all completed before any product goes to market. Results published regardless of outcome.
Scale-up & Commercial Launch
Manufacturing scale-up, regulated commercial production, and market launch. Distribution built around transparency — with every formulation decision, every test result, and every ingredient source available for public review.
Where we
are
going.
Building India's first precision nutrition enterprise — grounded in biotechnology, indigenous ingredients, and an unbreakable commitment to evidence.
Building India's First Precision Nutrition System.
To build an innovation-driven biotechnology enterprise that prioritizes planetary health alongside human health — by transforming India's rich biological resources into globally competitive, evidence-backed products.
Sustainable Enterprise
Planetary health and human health, together.
Indigenous Resources
India's biology — globally competitive products.
Circular Bioeconomy
Advanced biotech, responsible manufacturing.
To make world-class nutrition accessible to every ambitious Indian.
Combining India's ancient ingredient wisdom with modern nutritional science — and refusing to compromise on either.
Oxygen exists to close the gap between what urban Indians need nutritionally and what the market currently offers them.
We believe honesty about what is in a product is not a marketing strategy — it is a minimum standard the industry has failed to meet.
Building products that compete globally, made right here.
To develop and commercialize safe, natural, and sustainable products using bioprocessing, fermentation, and formulation technologies, ensuring financial viability and market competitiveness.
Advancing the edge of indigenous biotechnology science.
To strengthen indigenous biotechnology innovation by advancing research in bioprocess engineering, microbial fermentation, and nanotechnology, supported through government grants and academic collaboration.
Creating long-term ecological and social impact in India.
To create long-term environmental, social, and economic impact by supporting circular bioeconomy practices, enabling skill development through student mentorship and internships, and aligning with Make in India.
Built
by
scientists.
Not nutritionists who became entrepreneurs. Scientists who were frustrated by what existed and decided to build something the market refused to.
"If a dose is not high enough to trigger an actual biological response, it does not belong in the formula. We do not do label decoration."
“I am building Oxygen because I am genuinely angry at what the market currently offers people who are trying to take their health seriously. I have seen the research. I know what good nutrition science looks like. And I know that the gap between what is possible and what is being sold is not technical — it is a choice. We are choosing differently.”
Our Approach
Six principles that separate evidence-based nutrition from everything else on the market.